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Product Development

At CFM Market Linkages a lot of emphasis is given to Product Development as we know Innovation is critical to any business.

The product development team consists of inhouse and free-lance designers from premier institutes like NID, NIFT and IICD. The team works with craft clusters and try to create contemporary products using their traditional skills. All the product design ideas are craft centric as the production feasibility and the skills of the craftsmen are the main controlling factors in the developmental process. This is supported by the marketing research, Trend forecasts and Customer Interaction. The team constantly works towards finding new craft clusters and their techniques to develop new products. The clusters are spread all over India so we can offer a diverse product collection in mostly all types of materials like metal, wood, glass, textiles, paper, beads, ceramic, bamboo etc. We also cover most product categories like Costume Jewelry, bags, home-furnishings , lifestyle home accessories, scarves and stoles.

 

 

 

 

 

 
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