2003-04: CFM’s prototype
SuVyapar initiated as a pilot at Stanford University as part of
the Reuters Digital Vision Fellowship Program
2004-05: Quilt making community
from Jaipur was the first community to sell handcrafted quilts through
SuVyapar platform. Focus was on reducing ‘retail waste’
so that communities earn more.
Around 87 artisans involved in the production process
was gifted with an amount of $25/artisan as bonus for their efforts.
This was over and above their wages.
2005: CFM registered as
a hybrid organisation in India.
2006: Ford Foundation gives
a start-up grant of US$ 60,000.
2007: Started doing business
with three artisan groups and 1 wholesale customer.
CFM got registered as a member with the Fair Trade
CFM selected as one of the projects from across the
world to attend the Global Social Benefit Incubator at Santa Clara
2007-08: Number of communities
increased to 10 and achieved sales of $100,000 in the first year
CFM Market Linkages launched its own branded products
in India through a Shop-in-Shop model with 1 store in Delhi.
2008-09: Sales of $300,000
achieved with a 300% jump in sales. Number of artisan communities
increased to 15 with 650 active artisan members.
Evolution and formation of CFM Market Linkages.
First Producer Company formed with 17 weavers as shareholders
in Bhagalpur, Bihar.
Number of shop-in-shop outlets increased to 20.