The CFM logotype is a synthesis of multiple ideas
and feelings into one symbol. A contemporary and abstract typographic
approach, that looks like pieces of overlapping coloured glass,
also reflects transparency in enterprise ethics and approchable
The idea was to look away from conventional lettering,
instead to develop the letters 'CFM' with a visual imagery. Triangular
transparent form was moulded by hand to form the letters which also
look like an abstraction of colourful lifestyle and accessory products.